Lamb’s has a new spokesman: COLT MCCOY!
Colt McCoy Signs as Spokesman for Lamb’s Tire & Automotive
Austin’s Longhorn Hero Selects A “Genuine Austin Original”
June 11, 2010 AUSTIN, Texas – Lamb’s Tire & Automotive (www.LambsTire.com) today announced that Colt McCoy has joined the Lamb’s team as the company’s new spokesperson. The newly drafted, Cleveland Browns quarterback has a longstanding relationship with Ron Meredeith, CEO of Lamb’s Tire & Automotive. McCoy chose to partner with Lamb’s because of their shared values and mutual passion and commitment to the Austin community.
“Ron supports the University of Texas Neighborhood Longhorns Program, Fellowship of Christian Athletes and Operation Call Home – and so do I,” said McCoy. “When the thought of being able to support Austin companies came to mind, Lamb’s was at the top of the list. We share the same values and we care about supporting the same causes. Lamb’s is a business of integrity.”
Lamb’s focuses its community social responsibility programs in three areas that work to better the Austin community:
- Operation Call Home, an annual fundraiser that in 2009 raised over $90,000 to purchase long distance telephone cards for soldiers serving overseas and their families to be able to connect. Lamb’s has partnered with KLBJ 590AM to raise more than $400,000 the past seven years.
- Fellowship of Christian Athletes, which strives through Christian leadership principles to further the values of integrity, service, teamwork and excellence.
- Neighborhood Longhorns Program, a University of Texas affiliated non-profit, incentive-based learning programs that provides resources and support to help economically disadvantaged students achieve academic excellence. Lamb’s Tire & Automotive has partnered with the NLP to raise funds for this purpose with their NLP VIP card that offers their customers a simple way to donate 5% of all their sales to the NLP.
“We are proud and excited to have Colt on the Lamb’s team,” said Lamb’s CEO Ron Meredeith. “Colt’s leadership and integrity will strengthen our support of these great community programs. Austin is our home and with Colt’s friendship we will continue to deliver the highest quality service to our neighbors.” Meredeith said, “He’s a friend that makes you want to give the best you have every single time. Colt represents the kind of principles and standards that we at Lamb’s value and aim to demonstrate with every person who comes in our stores. Having him on our team, I hope will show people that we’re about more than just cars – we’re about our friends and neighbors and upholding those relationships with integrity.”
As a customer, McCoy said, “When I’m in one of the Lamb’s stores I can tell they work as a great team. Everyone works together to meet my needs. I trust them with my own truck.”
McCoy said, “I’m honored to be associated with a business man like Ron Meredeith and the people of Lamb’s Tire & Automotive who work to give back so much to the Austin community. They are a leader in Austin and it’s a real blessing to be a part of it.”
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Colt McCoy is exclusively represented by The Agency Sports Management (www.TheAgencySports.com) for all his off-field and marketing endeavors. The Agency is based in New York, NY and has a client roster that includes the likes of Troy Aikman, Steve Young, Reggie Bush, Ndamukong Suh, Daryl Johnston, Joe Buck, Warren Moon, Marshall Faulk amongst several others.
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This partnership is going to result in the speedy recovery of the automotive industry.